Gaya APA

BOVEE, C, L., Arrens, W, F. (1986). CONTEMPORARY ADVERTISING (Second Edition). HOMEWOOD, ILLINOIS: IRWIN.

Gaya MLA

BOVEE, Courtland, L.., Arrens, WIlliam, F.. "CONTEMPORARY ADVERTISING". Second Edition HOMEWOOD, ILLINOIS: IRWIN, 1986. Textbook.