Gaya APA

McCARTHY, E, J., Perreault, W, D. (1984). BASIC MARKETING (Eighth Edition). HOMEWOOD, ILLINOIS: Richard D. Irwin.

Gaya MLA

McCARTHY, E., Jerome., Perreault, William, D.. "BASIC MARKETING". Eighth Edition HOMEWOOD, ILLINOIS: Richard D. Irwin, 1984. Textbook.