Gaya APA
CUNDIFF, E, W. et al
(1980).
FUNDAMENTALS OF MODERN MARKETING
(
Third Edition)
.
New Delhi:
PRENTICE HALL.
Gaya MLA
CUNDIFF, Edward, W.. et al.
"FUNDAMENTALS OF MODERN MARKETING".
Third Edition
New Delhi:
PRENTICE HALL,
1980.
Textbook.