Gaya APA

PRIDE, W, M., Ferrell, O, C. (1980). UNDERSTANDING MARKETING STUDI GUIDE FOR MARKETING: BASIC CONCEPTS AND DECISIONS (Second Edition). Dallas Geneva: Houghton Mifflin Coompany.

Gaya MLA

PRIDE, William, M.., Ferrell, O., C.. "UNDERSTANDING MARKETING STUDI GUIDE FOR MARKETING: BASIC CONCEPTS AND DECISIONS". Second Edition Dallas Geneva: Houghton Mifflin Coompany, 1980. Textbook.