Gaya APA
KOTLER, P., ARMSTRONG, G. (1998).
DASAR-DASAR PEMASARAN = PRINCIPLES OF MARKETING 7e; Jilid 2 .
Jakarta:
PRENHALLINDO.
Gaya MLA
KOTLER, Philip., ARMSTRONG, GARY.
"DASAR-DASAR PEMASARAN = PRINCIPLES OF MARKETING 7e; Jilid 2".
Jakarta:
PRENHALLINDO,
1998.
Textbook.