Gaya APA

McCARTHY, E, J. (1972). BASIC MARKETING : A MANAGERIAL APPROACH (Third Edition). HOMEWOOD, ILLINOIS: Richard D.Irwin.

Gaya MLA

McCARTHY, E., Jerome. "BASIC MARKETING : A MANAGERIAL APPROACH". Third Edition HOMEWOOD, ILLINOIS: Richard D.Irwin, 1972. Textbook.