Gaya APA

CRAVENS, D, W., LAMB, C, W. (1983). STRATEGIC MARKETING CASES AND APPLICATIONS . USA: VERLAG MELLIAND TEXTILBERICHTE.

Gaya MLA

CRAVENS, DAVID, W.., LAMB, CHARLES, W.. "STRATEGIC MARKETING CASES AND APPLICATIONS". USA: VERLAG MELLIAND TEXTILBERICHTE, 1983. Textbook.